Generate quality leads with our simple yet effective mortgage broker marketing ideas.
Before generating any leads as a mortgage broker, people must know of your existence.
And before you are in the mortgage business, you must consider yourself to be in the marketing business first.
Of course you must be familiar with Australia’s real estate market in order to provide quality service, but what’s the point if no one can benefit from it.
The mindset many mortgage brokers seem to have is to consider marketing as an optional luxury or a chore. All the top brokers know that marketing plays a great part in their success.
They consider themselves as marketers first and providers second. Therefore marketing is as important, if not more, than the service itself.
For mortgage brokers just starting to build their business, there are plenty of ways to get noticed online and offline.
For those who are struggling to get their business rolling, here are 5 mortgage broker marketing ideas to get you started.
Facebook has the same advantages offered by LinkedIn: targeted advertising and the ability to search for people going through or about to go through those “trigger events” in life that commonly lead to needing a mortgage.
Facebook offers additional ad targeting options that make it a better advertising option than LinkedIn. It also helps that, in general, there is way more engagement on Facebook. That makes it one of the most important channels for your marketing efforts.
It would be nice if you could still reach a big audience organically on Facebook, but in 2017 it’s estimated that less than 5% of a business’s followers actually see their shared posts. If you want to reach a lot of people, you need to advertise. But costs per click are typically much lower than AdWords.
Display Network Advertising
There are millions of websites in Google’s Display Network. In that vast collection of sites, there are certain to be a range of sites that cater to your target audience.
Display advertising lets you use a variety of ad formats to reach home buyers or people considering a refinance or a reverse mortgage wherever they congregate on the web. For most brokers, this channel is better used for building brand awareness instead of direct lead generation.
Use Your Email List Wisely
Your email list is one of the most important assets of your business.
Email marketing converts potential customers better than any other marketing channel on the Internet.
It allows you to engage with your audience in a creative and personal way that tweets and blog posts cannot.
Sending weekly or bi-monthly emails to your list can have a huge impact on your business, as long as you are doing it in the correct way.
You must be providing relevant and valuable content to your list in order for this to work.
This way, potential customers will look forward to your emails and take the time to read them because they know you can improve their current situation.
Another way to harness the power of your email list is to use it with Google AdWords and Facebook Ads.
This works great if you are purchasing leads’ lists that come with email addresses.
You can upload these lists directly to Facebook or Google, and each platform will find users on that list that use its platform.
Once the platform has matched your email list to its users, you can serve them highly relevant ads.
This technique will send your conversion rate through the roof.
Mortgage Marketing Strategies
All of the strategies above work great on their own, but they are extremely powerful when they are part of a cohesive digital marketing strategy.
You need to take each component above and put it into an online marketing strategy that effortlessly moves traffic through each stage of the sales cycle.
You can do this by creating a digital marketing campaign strategy.