As an electrical contractor, marketing is always a key part of your business. There are several ways when it comes to effective electrician marketing and below we have listed some of the best ways an electrician can advertise their company with generating the highest ROI.
There’s no question that the current electrical construction market hurts. The question is, why are some companies turning out record quarters while others are closing their doors? One explanation has to do with market share. Electrical contracting firms by nature are very fragmented. In fact, even the largest firms (mostly made up of roll-ups) on EC&M’s Top 50 Electrical Contractors list only have about 0.5% market share while the players lower on the list have about 0.1% market share. That leaves around another 60,000 electrical contractors out there with significantly less market share. Why is this relevant?
The point is that even the largest electrical contractors simply don’t need that much more work in terms of market share to maintain or even gain ground in this economy. And if they can do it, so can you. Following are 10 grass-roots marketing efforts that can help deliver consistent results for growing your company despite the current economic climate.
Things You Can Do Right Now To Improve Your Local SEO
Local SEO is important for small, local business like electrical contracting companies because you want homeowners near you to find your business when they need your services. There are a myriad of ways to improve your local SEO so you’re more visible to users in your service area, but let’s start with three of the easiest ways that you can boost your electrical company’s local SEO right now.
Does My Website Need A Blog?
Keep in mind that Google ranks webpages, not whole websites—so as part of your plan to maximize your online real estate, you need to have pages for all your lines of business and more specific pages related to those services (e.g. home rewiring, circuit breaker replacement, electrical outlet repair, etc.). But eventually, you’ll run out of services to write pages about.
Social Media Marketing for Electrical Contracting Businesses
Is Social Media Worth It For Electrical Contractors?
If customer service, growing your brand, and owning your online real estate matter, then yes. It absolutely matters. Still need convincing?
Best Facebook Ads For Contractors
If you already use PPC ads, you might be thinking “Why do I need to run Facebook ads, too?” The short answer is that the audiences for these two types of ads are different, and to maximize your online real estate, you should use both tools (if you can afford it). There are several types of Facebook ads you can run depending on whether you’re looking for more website clicks, “likes” on your Facebook page, or engagement on a particular post.