Feb 13

Marketing Tips & Solutions for Rental Car Companies

Auto rental brand names are searched by travelers consistently, however, typing them into search engines, but, numerous travelers don’t understand there is an online competition over those words battled by the biggest auto rental chains in the US, Britain, France, and Germany.

People aren’t simply looking at cat videos and posting selfies on social media now a days. Several depends on social networks to get, research, and educate themselves concerning a brand before engaging with that organisation. For Marketers, It’s not enough to just post your Facebook and Twitter accounts. You must also weave social elements into every aspect of your marketing and create more peer-to-peer sharing opportunities. The more your audience needs to have interaction together with your content, the more probably it’s that they’re going to need to share it. This ultimately ends up in them turning into a client. And as an supplementary bonus, they’re going to hopefully influence their friends to become customers, too.Marketing is a fundamental part of a business. The Marketing tips that I have been highlighted in this “Marketing tips for Car Rental Companies” research time- tested strategies that have been proven to be successful.

How Vehicle Rent Battles High Cart Abandonment Rates in the Travel Industry

Vehicle Rent has one core goal for their customers, and that’s to: make rentals simple.

They are the fastest way to find a reliable car hire service in more than 75 countries, at more than 4,500 different locations, from most of the leading international car rental brands.

They work with Alamo, Enterprise, Sixt, Hertz, Avis, Budget, Europcar, Buchbinder and many more, offering a multi-language friendly customer support team that can help you with your booking 24/7/365.

What Did Vehicle Rent Do to Increase Online Bookings?

Iztok Franko is Chief Marketing Officer of the fastest growing global online rent-a-car platform. And in order to keep that momentum going, Iztok knew he had to tackle one issue that was losing them customers every day: cart abandonment.

Increase Online Bookings with Abandoned Cart Emails

Over the last 12 months, Vehicle Rent’s new shopping cart abandonment process increased bookings by 270%.

As the Vehicle Rent brand grew stronger, their traffic numbers continued to climb. However, they weren’t converting as many first time visitors as they would have liked to.

Vehicle Rent solved this problem by signing up to Rejoiner, giving their marketing team access to additional resources, including:

  • An engineering team member to help with integration of the software and their checkout cart
  • A designer to help create a high converting email campaign
  • A copywriter to craft words that sell
  • An email coder that knows how to code emails so that they open perfectly on all different types of mail clients and devices
  • An email marketing specialist that implemented our data-driven abandoned cart email strategy.

Traditional Online Marketing is Out-dated

Sending mass marketing emails and SMS does not work in the long-run anymore. In fact, it will do more damage than profit your business. Mostly because such lists are gathered from irrelevant sources that might have nothing to do with cars. Marketing to people who have not subscribed to receive promotional messages from you is a bad practice. Is some countries that is considered to be an offense. We on the other hand understand our audiences and have a strong social media presence on Facebook, Google+ and LinkedIn through campaigns that target audiences interested in your particular cars. While such campaigns might get you inquiries, they can result in hampering your brand image as people who do not need car rentals hit the ‘Report Spam’ button. ‘I never signed up to receive newsletters from you’. Such requests are taken very seriously by ESPs. This can further take a toll on your website address and the emails will end up in the spam folder soon after rather than increasing your car rent business.