Creating a marketing plan and need some new real estate marketing ideas? We put together the ultimate list of great marketing advice from top producing agents from all over the country. From virtual open houses to marketing for millennials, you’ll find everything you need here to kick start your marketing campaign.
Easy & Effective Real Estate Marketing Ideas
While real estate agents are still key in the home buying process, buyers are increasingly looking to do more leg work online before involving the experts. A study from the National Association of Realtors showed that 92% of buyers use the internet to begin their house hunting quest, driving home the vital need for real estate agents to have an active online presence. If you’re not active, engaging, and networking online, then you’re missing out.
Set Yourself Up For Social
Make sure you have social media accounts on all the big networks (Facebook, Twitter, Pinterest, Google+, and even Instagram if you snap a lot of house pics). Interact with users, share good press, and promote your properties.
Master Google Adwords
If you want to get into the world of online advertisements, there’s no greater place to look than Google. Here, Alyssa breaks down everything you’ve ever wanted to know about Google AdWords, the advertising arm of Google.
Keep An Eye On The Competition
What are other realtors in your area doing? What do their websites look like? How active are they on social media? Take note of what competitors are doing – then avoid their mistakes and replicate their success!
Create a Facebook Group & Participate in Local Groups
With the new feature to link Facebook Groups to a Facebook Page, you can offer even more personalized services to clients. Using Facebook Groups is a good way to navigate around the Facebook algorithm. Ideally, clients would be able to post in the Group and help each other through the selling or buying process.
Make Yourself Easy to Contact
Put your contact info on every page of your website. Ideally, make an impressive contact us page that grabs attention.
Hire a Photo Pro
Successful real estate relies heavily on great photography. Bad photos will diminish interest in even the greatest of properties. It’s absolutely vital that you have gorgeous photos of your properties. Hire a professional photographer (preferably with experience photographing homes and architecture), or, if you have sophisticated equipment and are confident in your abilities, have your own hand at it. Just remember this is one of those scenarios when it pays to bring in the professionals.
Create a Virtual Tour
Your clients’ time is precious, and they want to understand as much as possible about a property prior to visiting in person. Virtual tours are a great way to give a comprehensive, accurate preview of the property for potential buyers.
Ask for Testimonials From Former Clients
Testimonials are tremendous trust signals. Showing that real, live people endorse your services means the world to potential clients. When a homebuyer has had a great experience with you, reach out to them and ask for a testimonial. If possible, try to get a photo of them as well. Make the most of these testimonials by placing them strategically on your website and sharing them now and then on social networks.
Keep In Touch
Stay in touch (even months and years later) with past buyers in order to build in that good relationship. Send anniversary cards, holiday cards, etc to stay fresh in their minds. When they have a friend who is ready to buy, they’ll pass along your info.