Feb 09

Marketing Strategies for Small and Local Business

Marketing is important to every business’s survival. As a small business owner, you probably have a small business marketing strategy. But, marketing is always changing with new tactics.

There are thousands of ways you can promote your small business. With the right mix of activities, you can identify and focus on the most effective marketing tactics for your small business.

Learn From Competitors

When searching for ways to improve your marketing, look to your competitors. Find out what they are doing to attract customers. If you’re the only company in your industry still using cold calling techniques and with little return, it’s time to learn from the other players in the game. Their tactics might work for you, especially since you are trying to attract the same customers.

For example, if you see that your competitors regularly run ads on Facebook, you might consider doing the same. The regular Facebook ads might indicate that your competitors see success from running the ads. You might experience similar success with your ads and cause some of your competitors’ customers to come to you.


Get Testimonials

Before people buy something, they often look for reviews that validate their purchase. People want to know that they’re spending money on quality. And, they want to know if what you have to offer is better than what your competitors have to offer.

You can attract more customers by getting reviews from people who have already purchased from you.



Put together a group of synergistic, non-competitive businesses in your area and agree to cross-promote.

You can use coupons, fliers, reciprocal website links, bundled promotions or social media platforms. By collaborating with each other, you can expand your customer base because you’ll be reaching new people.


Speak At Events

In terms of branding and establishing yourself as an authority, few things are more impactful than being a speaker at popular events in your niche.

While invitations to speak at larger events are often extended as a result of accomplishments or visible influence, you can also work your way into these opportunities by becoming a talented speaker and delivering great talks at smaller events.


Ask for referrals

Don’t be shy about asking for customer referrals. The majority of people say they are willing to provide a referral if asked, but very few take the initiative to do it on their own.

Referrals make it easier to get in the door with new customers. If you aren’t asking for them, you are missing opportunities.


Don’t Be Afraid of Marketing Automation

No matter how hard you try, you can’t do it all. Why start the new year bogged down and overwhelmed by responsibilities that could easily be delegated and automated for efficiency?

If you’re looking for marketing ideas for small business owners that will save time and money, keep you top of mind and maximize referral leads and customer retention, you can’t do better than marketing automation.

Make the most of every customer interaction, identify warm leads and put sales-ready leads on the fast track to conversion, follow up with unprecedented efficiency — and do it all automatically.